Living in an Augmented Reality » practice http://www.augmentedenvironments.org/blair Thoughts on AR, technology and anything else I feel compelled to talk about Sun, 02 May 2010 01:24:39 +0000 en hourly 1 http://wordpress.org/?v=3.0 2006-2007 blair.macintyre@gmail.com (Living in an Augmented Reality) blair.macintyre@gmail.com (Living in an Augmented Reality) posts Thoughts on AR, technology and anything else I feel compelled to talk about Living in an Augmented Reality Living in an Augmented Reality blair.macintyre@gmail.com No no http://www.augmentedenvironments.org/blair/wp-content/plugins/podpress/images/powered_by_podpress.jpg Living in an Augmented Reality http://www.augmentedenvironments.org/blair 144 144 Zemoga launches “Augmented Reality Practice”? http://www.augmentedenvironments.org/blair/2009/12/02/zemoga-launches-augmented-reality-practice/ http://www.augmentedenvironments.org/blair/2009/12/02/zemoga-launches-augmented-reality-practice/#comments Wed, 02 Dec 2009 14:12:21 +0000 blair http://www.augmentedenvironments.org/blair/?p=132 I’m not quite sure what this means, but it is probably a good thing:

Zemoga, a pioneering digital marketing and innovation firm, today announced the launch of its augmented reality (AR) practice, designed to further the company’s work in this groundbreaking technology that has taken the marketing world by storm.

[...]

“We built the prototype of the human heart and could visually demonstrate in a dynamic 3D environment the effect a new drug would have on the heart,” explained Zemoga CEO and co-founder, DJ Edgerton.

I wonder if they are teaming up with an more experienced AR folks (if they are in New York, Steve Feiner’s group at Columbia seems like a good choice), to more rapidly leverage the research that’s been done over the years?  Regardless, though, it’s interesting.

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